I'm Jennica Barrow, the proud owner of Idaho Shade Concepts. With over 14 years in the home remodeling and the beauty industry, my passion lies in enhancing both the aesthetics and functionality of the projects I undertake.

I hold a firm belief that customization is key in client relationships, and I advocate for collaborative efforts, utilizing my expertise in window treatments to facilitate well-informed choices. You can rest assured that high-pressure sales tactics are NOT part of my repertoire. My commitment is to respect my clients' time and address their distinct needs, all while aiming to deliver an exceptional solution.

I often say my goal isn’t to become the biggest company in town—it’s to master my craft and build a reputation that reflects quality, trust, and personal connection. I’m not just a salesperson or a name behind a logo. I’m involved in every step, ensuring that each client feels valued and every project exceeds expectations. What sets me apart is the love and dedication I pour into this work. My clients aren’t just checking off a box for new shades—they’re experiencing a process that’s thoughtful, personal, and rooted in passion.

Beyond the business, I’m a wife, a mom of three, and someone who deeply values family, faith, and the outdoors. Whether I’m cheering at my kids’ baseball, football, and dance events, or spending time hunting, fishing, and enjoying Idaho’s natural beauty, everything I do is for them. That same commitment and love I have for my family is what I carry into my work. It’s what drives me to treat every client’s home as if it were my own—because at the end of the day, this isn’t just about shades, it’s about creating spaces people truly love to live in.